top of page
Square Tiles

VISUAL IDENTITY & PRODUCT EXPERIENCE FOR A SENSORIAL BRAND

Project Brief

Designed a digital-first visual language for a physical product rooted in texture, space, and emotion. This included hero product renderings, motion-based promotional videos, and branded visual assets that translated the product’s tactile appeal into a digital brand experience. The goal was to create a seamless connection between form, function, and feeling—elevating the product’s emotional value through design.

Built At

SYNC Studio

Year

2020-2021

Deliverables

3D Product Renderings, Product Teasers, Informational graphics

Role

3D Renderings, Product Video Direction, Art Direction, Graphic System

Brand Experience Strategy

Designing Through the Senses

The strategy was to move beyond functional representation and design

a visual language rooted in texture, space, and emotion. The goal was to amplify the brand’s sensorial qualities so that the product was not only seen, but also felt through digital storytelling.

Abstract Cube
shutterstock_2050868609-edited_edited_edited.jpg

FEEL THE DESIGN, TRUST THE BRAND

In a crowded market, differentiation comes from emotional resonance. By transforming tactile product qualities into digital experiences, this project elevated the product’s perceived value and strengthened its brand presence.

Why It Mattered

Brand Purpose & Relevance

Gradient Cube

Tone & Manner

Immersive yet Refined

The tone balanced immersive motion graphics and promotional videos with clean, modern design. This ensured the brand felt engaging, emotional, and dynamic, while still maintaining clarity, professionalism, and trust.

Immersive Brand Impact

Emotional
& Visual Design Goals

a1.png

EMOTIONAL

3D renderings emphasized material textures, reinforcing sensory appeal.

CLEAR

Informational graphics

distilled complex features

into accessible visuals.

ENGAGING

Motion-based product

teasers evoked curiosity

and anticipation.

Experience Journey

From Discovery to Connection

Four Purple Squares

Awareness 

Hero product renderings introduced the brand’s sensorial identity.

Consideration

 

 Promotional videos demonstrated form, function, and feeling in context.

Engagement

Graphic systems unified touchpoints into a cohesive brand experience.

Retention

Emotional design elevated brand memorability and long-term association.

Product Presence in 3D

Social Media Contents

2025-07-20 08302332.jpg
1

Video as Sensory Storytelling

Product Communication Graphics

bottom of page