VISUAL IDENTITY & PRODUCT EXPERIENCE FOR A SENSORIAL BRAND
Project Brief
Designed a digital-first visual language for a physical product rooted in texture, space, and emotion. This included hero product renderings, motion-based promotional videos, and branded visual assets that translated the product’s tactile appeal into a digital brand experience. The goal was to create a seamless connection between form, function, and feeling—elevating the product’s emotional value through design.
Built At
SYNC Studio
Year
2020-2021
Deliverables
3D Product Renderings, Product Teasers, Informational graphics
Role
3D Renderings, Product Video Direction, Art Direction, Graphic System
Brand Experience Strategy
Designing Through the Senses
The strategy was to move beyond functional representation and design
a visual language rooted in texture, space, and emotion. The goal was to amplify the brand’s sensorial qualities so that the product was not only seen, but also felt through digital storytelling.
FEEL THE DESIGN, TRUST THE BRAND
In a crowded market, differentiation comes from emotional resonance. By transforming tactile product qualities into digital experiences, this project elevated the product’s perceived value and strengthened its brand presence.
Why It Mattered
Brand Purpose & Relevance
Tone & Manner
Immersive yet Refined
The tone balanced immersive motion graphics and promotional videos with clean, modern design. This ensured the brand felt engaging, emotional, and dynamic, while still maintaining clarity, professionalism, and trust.
Immersive Brand Impact
Emotional
& Visual Design Goals
EMOTIONAL
3D renderings emphasized material textures, reinforcing sensory appeal.
CLEAR
Informational graphics
distilled complex features
into accessible visuals.
ENGAGING
Motion-based product
teasers evoked curiosity
and anticipation.
Experience Journey
From Discovery to Connection
Awareness
Hero product renderings introduced the brand’s sensorial identity.
Consideration
Promotional videos demonstrated form, function, and feeling in context.
Engagement
Graphic systems unified touchpoints into a cohesive brand experience.
Retention
Emotional design elevated brand memorability and long-term association.
Product Presence in 3D
Social Media Contents
Video as Sensory Storytelling
