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INVESTOR EVENT BRANDING 

Project Brief

This project involved creating a cohesive visual system for an investor and customer event hosted by a lithium battery startup. The deliverables included key visuals, signage, print materials, and environmental graphics. The goal was to help demystify an unfamiliar technology and make the brand feel more approachable to a broader audience.

Built At

EnergyX

Year

2025

Deliverables

Key visuals, Signage and print materials, 3D spatial planning visuals, Branded packaging

Role

Creative direction, visual concept development, and production oversight

CREATIVE PROCESS

2.

1.

3.

4.

Brand Strategy

  • Reinterpreting Texan identity

  • Defining tone & manner (friendly + credible)

  • Local culture & investor

       expectations

  • Identifying Western symbols (cowboys, cacti)

Research & Insight

Visual Direction

  • Blending Western & tech

       aesthetics

  • Developing modular key

        visuals

  • Environmental graphics &

       print collateral

  • On-site branding &

       production oversight

Visual Development

Tone & Manner

Approachable with Local Flair

The visual and narrative tone balanced innovation with cultural warmth. Texan icons like cowboys and cacti made advanced technology feel more relatable, while approachable layouts and soft tones built emotional connection. This helped position the brand as both forward-thinking and familiar.

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Immersive Brand Impact

Visual Design Goals

FUTURISTIC

Visual Impact

APPROACHABLE

Cultural Comfort

Texan-inspired motifs (cowboys, cacti) and friendly storytelling created a sense of warmth and local familiarity.

APPROACHABLE

Clean spatial layout, neon highlights, and bold typography project a sense of technical ambition and future-forward vision.

FUTURISTIC

Branded Merchandise & Marketing Materials

On-site Experience & Environmental Graphics

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