INVESTOR EVENT BRANDING
Project Brief
This project involved creating a cohesive visual system for an investor and customer event hosted by a lithium battery startup. The deliverables included key visuals, signage, print materials, and environmental graphics. The goal was to help demystify an unfamiliar technology and make the brand feel more approachable to a broader audience.
Built At
EnergyX
Year
2025
Deliverables
Key visuals, Signage and print materials, 3D spatial planning visuals, Branded packaging
Role
Creative direction, visual concept development, and production oversight
CREATIVE PROCESS
2.
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Brand Strategy
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Reinterpreting Texan identity
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Defining tone & manner (friendly + credible)
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Local culture & investor
expectations
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Identifying Western symbols (cowboys, cacti)
Research & Insight
Visual Direction
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Blending Western & tech
aesthetics
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Developing modular key
visuals
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Environmental graphics &
print collateral
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On-site branding &
production oversight
Visual Development
Tone & Manner
Approachable with Local Flair
The visual and narrative tone balanced innovation with cultural warmth. Texan icons like cowboys and cacti made advanced technology feel more relatable, while approachable layouts and soft tones built emotional connection. This helped position the brand as both forward-thinking and familiar.
Immersive Brand Impact
Visual Design Goals
FUTURISTIC
Visual Impact
APPROACHABLE
Cultural Comfort
Texan-inspired motifs (cowboys, cacti) and friendly storytelling created a sense of warmth and local familiarity.
APPROACHABLE
Clean spatial layout, neon highlights, and bold typography project a sense of technical ambition and future-forward vision.
FUTURISTIC
Branded Merchandise & Marketing Materials
