STRENGTHEN
BRAND IDENTITY
Project Brief
Developed a comprehensive brand design system to clearly communicate the company’s vision, core technologies, and growth strategy, which was further expanded through a newly designed website. Through UI design, 3D renderings, and product promotional videos, we built a cohesive visual identity and messaging that strengthened trust with both investors and customers. By transforming complex energy technologies into clear and engaging visuals, we helped position the brand as an innovative leader in a rapidly evolving industry.
Built At
EnergyX
Year
2024 - 2025
Deliverables
UI Design (in collaboration with developers), 3D Renderings of Future Facilities, Product Promotional Videos
Role
Brand Designer overseeing UI, 3D, and Motion Content
Process
BRAND
STRATEGY
RESEARCH
& INSIGHT
VISUAL DIRECTION
VISUAL DEVELOPMENT
Define brand perception
Visualize mission & values
Set tone & manner
EV & battery trend analysis
Investor & user insight research
Competitor brand audit
ESG & tech positioning study
Key visuals
Modular system
Tech storytelling
IR/social/event visuals
Site & video concepts
Brand motion & slides
IDENTITY
PERSPECTIVE
Even the most cutting-edge technology can be overlooked without compelling design. "
I aim to translate complex science into
compelling stories that resonate and inspire trust.
"
Digital Engagement Trends
SNS Channel Growth Overview (2022–2024)
EnergyX’s digital footprint expanded across multiple platforms, particularly in X and LinkedIn, driven by targeted campaigns during major milestones such as Reg A crowdfunding and SXSW presence.
Performance Highlights
X + 247% Followers
LinkedIn + 116K Impressions
Instagram + 35% reach
TikTok + 147% Growth
Facebook + 1,000 Followers
Website + 4.5M Users
Tone & Manner
What impression should EnergyX leave at the first encounter?
In digital spaces such as websites and social platforms, EnergyX’s communication should be clear, bold, and approachable—using concise messaging that resonates with a broad audience. We highlight leadership, innovation, and key milestones to express EnergyX’s visionary identity and reinforce its mission. This helps users feel part of a future-shaping movement in clean energy.
Uusability Study Snapshot
What type of digital content drives engagement and comfort in decision-making?
Analysis of platform performance revealed key patterns:
-
Leadership: posts featuring teague see 35–50% higher engagement
-
Video: strong performance on linkedin and tiktok
-
Milestones: events and hiring updates drive top impressions
-
User-focused: simplified educational content boosts clicks and lowers drop-off
Digital Experience Journey
What kind of digital experience should EnergyX provide?
From awareness to investment:
Initial Engagement
-
X & LinkedIn ads
-
Clear brand & story
Consideration Phase
-
Milestones & CEO voice
-
Media & explainer videos
Conversion
-
Reg A landing pages
-
Mobile sign-up flow
Post-Conversion
-
Regular updates
-
Feedback & metrics
Design Keyword
Visual Clarity
Emotional Resonance
CLEAR
Visual Clarity
INSPIRING
Emotional Resonance
Minimalist design highlights key data and
milestones, making complex tech easy to grasp.
Bold stories and visuals spark confidence
and connect users to a visionary mission.
Integrated Website Design
Social Media Contents
Spatial Visualization for Future Facilities
